Previously I've looked at the M&M's type product from Little Secrets; now we have their version of a KitKat. Specifically, this is the Crispy Peanut Butter in Dark Chocolate. So a KitKat with peanut butter--Reese's has done something like this before, too (and probably many other companies, as well, I realize).
You come into something like this expecting a big difference with the chocolate, but it's the wafers that really make this into something entirely different from a KitKat. And I unashamedly make the direct comparison to KitKats because KitKats are obviously the big chocolate wafer out there, so this is naturally intended to be an alternative. The wafers here are thicker and more present. With that and the fact that this is dark chocolate (mild dark chocolate but still dark), you have less of that creamy texture with crunch that a KitKat offers. And it's that texture that makes KitKats a win, so I do feel like I'm missing something with the texture on this one.
Possibly also I just want more of a greasy texture because the peanut butter reminds me of Reese's Cups, which are extremely (and I'll truthfully admit, delightfully) greasy. I like peanut butter just fine, but I don't need it in chocolate wafers. So perhaps I'd enjoy a milk chocolate and non-peanut-butter version of this chocolate more. I don't necessarily want to taste peanuts, mild dark chocolate, and wafers; I want them all to blend together into one taste, one texture.
All of this isn't to say that this is a bad product. If I didn't have all the standard candy in my mind, maybe I wouldn't think so hard about this one. It's enjoyable to eat. And it's more fair trade chocolate candy, which we need more of. There's a good chance that I won't be buying it again myself, but if someone offered some to me, I'd take it. So it hits that spot of being nice but not quite what I want it to be.