The front section is a shop where you can buy individual chocolates out of the glass case or boxed chocolates. In the back is a cafe area with tables for enjoying desserts, hot chocolate, and other drinks--including chocolate martinis. I may have to go back someday to try one. The entire shop is decorated with taste and luxury. I helped choose four of the Chocolate Ganache Cake Truffles, one for each of us. Although we chose from the glass case, it was a little disappointing to see the pretty truffles shoveled into a regular flat paper bag--for a place that poises itself around finery, it would be nicer for even the individual chocolates to have more delicate treatment.
I just wish that, when reading about the company, I found less info about what TV shows Julia Baker has been on and what celebrities have eaten her chocolates and instead found more about what exactly she means by "all-natural chocolate" or where she sources her ingredients. I would imagine that she uses chocolate from another company, perhaps making her own blend of it--but I can't know for sure since her website offers none of this information. But I would like to know if she uses a Valrhona or Callebaut or Michel Cluizel base: that's more important than the celebrity angle to me. I don't want to be told a chocolate company is great; I want to be told why it's great. Otherwise, I feel like I'm just starting on an upgraded version of my Godiva experience--when I liked their chocolate because it was expensive and came in pretty gold boxes.
I also see why this is Julia Baker Confections. Pick up some chocolates for a gift or an afternoon craving, or stop in for a drink and dessert. Casual, culinary luxury--quite nice, but not necessarily centered around the cocoa bean.